Not every message becomes an order immediately. Log inquiries as leads with the product they asked about and a follow-up date.

• Status: New → Follow-up → Converted / Lost.
• Click Create order on a lead to open a pre-filled order; the lead is marked converted automatically.
• Moderators see their own leads on their dashboard, sorted by follow-up date.

Lead counts appear in the Moderator performance report so you can compare conversion.